Why Engagement is Important in Sales

Be open and genuine

COVID-19 restrictions shouldn’t limit your ability to engage with your clients. Photo by Edward Jenner from Pexels

Who you are and what you sell doesn’t matter if you can’t engage with your clients.

By engagement, I don’t mean just actively listening to what your clients are saying, although that’s important. We’ve all read articles and books advising salespeople to speak less and listen more if they want to get an order.