The Power of P.S.

Afterthoughts Matter

A P.S. can point your reader to an email's true intentions or real purpose. Photo by kaleb tapp on Unsplash

Writing business, sales, or marketing emails has become so common these days that we sometimes forget one of its most essential features — the P.S.

You may think that the email’s main text is the most important part, and you would be right — to some degree. But sometimes, if you want to capture someone’s attention, the P.S. (also known as postscript) can drive your point home better.