Poets are creative. I envy them. But most poets I’ve been observing during the past year don’t know how to give good readings.
They are allowing their Right brains to cloud their judgment when it comes to self-promotion and income. They think their poems alone will generate fame and fortune. I’m sorry to be the bearer of bad news, but it doesn’t work that way. You need to promote yourself, especially at readings, if you want to get ahead.
Here are some suggestions on how poets can market themselves better to gain more readers and earnings.
Tip 1 — Bring your books
I’m amazed how many poets come to readings without their books. If you’re dedicating hours crafting the right words, shouldn’t you at least remember to bring your books to sell at a reading? Even if some audience members are enthusiastic about your work, how many of them are going to remember to visit your website later and order your book? Not many. People are busy. They have short attention spans. If you want to make a sale, have your books available onsite. As the old saying goes, strike while the iron is hot.
Tip 2 — Know your audience
In most cities, it’s usually the same writing groups, bookstores, libraries, bars, coffee shops, and nonprofit organizations that sponsor poetry readings. Before…
