All good points here. I’m in sales, so I send out a lot of cold emails on a weekly basis. What most salespeople don’t understand is that the purpose of your first cold email is to get an appointment — 10 or 15 minutes — to talk to the prospect. Keep the emails short, concise and to the point. Include a hyper-link to your company’s website or product/service so that the prospect can quickly see what you are selling. But let’s also be frank here — most people rarely respond to cold emails, especially from salespeople or companies they never heard of. I view the first cold email as an ice breaker — the real work comes in the follow-up emails and calls you make to schedule that first appointment. Hopefully, if you’re good at your job, you already did some research on the prospect and his company on LinkedIn and other sources.